Women say: “It’s complicated!”. Men claim: “It’s simple!”. The two sexes see in a different way not only the world, love and career, but even cosmetics. When we compare their “collections” of cleansing, moisturizing, nourishing and regenerating products, it immediately becomes clear to us for whom it is much, much more complicated.
Men, you intuitively understand that you do not need too many different creams, serums, scrubs – your skin is more durable and its protective barrier is stronger. But does that mean you have to completely forget about cosmetic care? To come to terms with oily skin and uneven complexion, to get used to dryness and irritation, to proudly ignore the first wrinkles and the damage that the sun mercilessly inflicts on your face? The questions are rhetorical. In the modern world, we do not drift, but push the waves in the direction we choose.
However, you are right about one thing – taking care for your skin does not have to be complicated. It is enough to be effective and to suit your masculine nature. Imperium Est’s Reborn Men line is just like that – strong, definite, results-oriented, close to nature. The products it contains are precisely selected and masterfully combined. We believe you will appreciate the moisturizing but not greasy oil from cannabis sativa seeds, the deeply hydrating argan oil, known as “liquid Moroccan gold”, and the sublime compositions of plant extracts. Their effect is supported by antioxidants which restore collagen fibers and by regenerating biomimetic peptides.
Reborn Men is not a loud promise of “instant rejuvenation”. Every day, without unnecessary noise and pathos, the line works to nourish, soothe and health the skin in three steps.
The first and the most important of them is the cleansing and regulation of sebum (we will hardly surprise you with the news that higher testosterone levels cause more greasing). The removal of impurities must be both effective and delicate, so the focus is on natural extracts of burdock and myrtle – a boon for skin with enlarged, easily clogged pores.
After a good cleansing, it is time for intensified hydration, – not only dry but also oily skin craves for it. The goal is to soften without unnecessary aggravation. We use emollients that attract and retain moisture in the skin and do not forget the nourishing shea butter, which takes care of the healing of small abrasions after shaving.
If you maintain a beard, you will appreciate one completely male ritual – softening it with an exclusive blend of oils, suitable for all skin types, even the most capricious. This is also the best way to protect the hydrolipidic film, which maintains moisture in the epidermis.
With Reborn Men, cosmetic care is not only easy but also unobtrusive. It does not take up much of your time and matches your pleasing rituals. All you need to do is to be persistent. Act, as the ancient Romans say: Absque omni exeptione (“Without any exception”), and enjoy the results.